For his first collection as creative director of Thierry Mugler, Nicola Formichetti explained via press release that he was "looking at a chink in the armour of the Mugler type in the clothing and the person." Naturally, this led to his highly publicized casting of Rick Genest (also known as Rico), who Formichetti describes as "a sort of flawed superhuman — still extraordinary but not untouchable ... I suppose if you wanted to look at Rico’s role in this he's like a literal, visual interpretation of what is under the skin as well as a celebration of what is covering it."
Lady Gaga was also quoted in the show notes:
Blood pumps through Nicola’s veins like perfume and cigarettes. His brain throbs with misfit royalty, glamour as punk survival, attitude as liberation, style as revolution. Thierry Mugler has a way with legendary lifestyle and Nicola is just that: Epic Lifestyle, Freakdom, Gorgeous or Die, the ‘fuck’ in future poetry, the street in High-Fashion. Nicola Formichetti is Fashion’s Freedom. I love him, my friend the genius, my collaborator, more than any piece of clothing or closet I possess. But don’t tell him I said that, he’ll die. He picked them all out.