Christina Binkley makes many excellent points in her Wall Street Journal story about why women should shop more like men.
If comfort were the top criterion for selling womenswear, Jimmy Choo would be out of business. Unlike men, women frequently settle for garments that don't fit well and don't feel good.
Sometimes, women have little choice. It has long been an irritating truth that men are offered better-quality clothes for lower prices. Many fashionable women's clothes — including plenty sold at luxury prices — are made relatively cheaply. "Women do get shortchanged in the market," says Patrick Gigliotti, a menswear salesman at the venerable Boyd's Philadelphia department store. Some women who value well-made clothing have even resorted to shopping in menswear departments.