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IMG Is Selling Daily Front Row

Brandusa Niro.

The publication, which runs in print during Fashion Week and online daily, is being sold to its editor, Branduso Niro. Niro would not say if she has backing in the deal but that she does have a controlling stake. The sale seemingly explains the recent staff shuffling; DFR has sixteen full-time employees year-round, and a total of 30 during Fashion Week. Niro says the publication is profitable: "The margins in publishing are not huge, as everybody knows, but we’ve been able to hang in there very nicely through the years of recession." Forbes's Jeff Bercovici suspects the publication's "not huge" profits are why IMG wanted to sell it.

As for Fashion Week, which is produced by IMG, the sale will not affect Daily Front Row's privileged access, Niro says. An IMG spokeswoman says, "The Daily and its custom publishing business model we felt was better grown by Brandusa on her own, where she is better able to pursue her business strategy."

IMG Sells The Daily to Founder; Name Dispute Still Unresolved [Forbes]

Photo: David X. Prutting/PatrickMcMullan.com

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

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