Jane Pratt Is Hiring for Her and Tavi’s New Website; Gemma Arteron Is the New Face of G-Star

• Jane Pratt has placed an ad on Mediabistro looking to staff her new website, JanePratt.com, which Tavi is involved with. [Fashionologie]

• Former Bond girl Gemma Arteron has replaced Liv Tyler as the new face of G-Star. [Official Website]

• Anna Wintour touts Arizona Muse as "the breakout star at the Spring 2011 shows last Fall" in her February editor’s letter: "When I look at Arizona, I see shades of Linda Evangelista and Natalia Vodianova, but most of all, I see her, a gorgeous, smart grown-up. And how could anyone resist someone with that name?" [Fashionologie]

• Suzy Menkes notes that the menswear shows are unusually bright this season. [NYT]

Ermenegildo Zegna recruited Avatar’s visual consultant James Lima to create a “Live-D” presentation for his latest collection. [NYT]

• Rather than relying on magazines for advertising, luxury brands are just starting their own online media companies filled with ads. [NYT]