John Varvatos ‘Targets the Older Rocker’

Photo: Gabriela Maj/Getty Images

John Varvatos is best known for adding rocker details to traditional menswear, and cites his rock star friends as his main inspiration. "The whole rock thing has come organically. If I had tried to force it, it would seem a little conceited or hokey. But because it's natural and comes from the relationships I have with musicians, it's all about friendships," he tells The Wall Street Journal. The article's author, Jemima Sissons, explains further: "These target the older rocker, who has grown out of grungy band T-shirts but isn't quite ready for pinstripe and Oxford brogues." [WSJ]