Proenza Schouler’s Second-Ever Campaign Goes Nineties

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Photo: Courtesy of Proenza Schouler

Proenza Schouler's second ad campaign stars flaxen-haired beauties Julia Nobis, who opened and closed their spring 2011 show, and Dutch newcomer Melissa Tammerijn. Belgian photographer Willy Vanderperre's stark, minimalist aesthetic highlights the label's softer spring collection in what is a new direction for the label, which went more eighties for their debut fall 2010 campaign.