Rebecca Minkoff Hires a Blogger to Helm Marketing

Rebecca Minkoff, fall 2010

Fashion bloggers: They are the future. They may be confined to designated last-row blogger benches at shows (which labels could never do with editors from rival publications, mind you), and be cordoned off at blogger lunches, tweet-a-thons, and other events designated for their species only, but their influence only strengthens. Sweden's personally styled blogging superstar Elin Kling is collaborating with H&M on a collection, and now Rebecca Minkoff has hired Daniel Saynt, the founder of the blog Fashion Indie, to serve as her chief marketing officer, starting today. Minkoff writes in an e-mail: "We feel bloggers and social media are playing a key role in the quickly changing industry, and we are shaping future marketing initiatives around these channels. Daniel's experience will be an invaluable asset to Rebecca Minkoff moving forward. We plan to be a leader in the democratization of fashion, and Daniel will help guide us in that path."