Another day, another slew of celebrity ad campaigns: Badgley Mischka announced that Rumer Willis would be their new face back in December, and lo, here she is, wearing three different dresses from the label's spring 2011 collection. She's posing in various beachside settings, her hair wavy and blowing in the sea breezes, her facial expressions alternately rapturous, pensive, and perplexed. While she still seems like a strange choice for the brand, she does, dare we say, look quite pretty in the dresses (which aren't terribly hard to pull off, either). Stay tuned for her forthcoming ads for the brand's swimwear.

Rumer Willis Makes Modeling Debut for Badgley Mischka [HuffPo]
Earlier: Rumer Willis Will Star in Badgley Mischka's New Ad Campaign