Retail chain Tommy Bahama, known for their "island-inspired clothing," has just signed a lease for their first location in New York City, on Fifth Avenue and 45th Street. The space is currently occupied by a New York Look store, but it will be redecorated beyond recognition with palm tree motifs in time to open by the end of the year. The company's aptly named CEO, Terry Pillow, assures The Wall Street Journal that nothing about their new urban address will take away from the label's signature retired-CEO-sipping-fruity-cocktails-in-Florida look: "We're going to bring Tommy Bahama to New York City ... We're not going to bring New York City to Tommy Bahama," he said.
The brand's motto is "Relax — life is one long weekend," and the label features items like the $98 "Plaidison Avenue" short-sleeved button-down shirt (amply cut around the midsection for paunchy figures) and $128 slip-on "Nevis" mandals. It's owned by Oxford Industries, who recently bought Lilly Pulitzer for $60 million. Pillow is confident that there's a large market for their merchandise in New York City. "New York is loosening up a little bit, too, from where it used to be," he says. We're not so sure about that, but it's true that Manhattan has no shortage of paunchy balding men in need of things to wear to their vacation homes, so the store will probably do just fine.
Tropics Heat Up on 5th [WSJ]