Photographer Brooke Nipar shot Kelly Osbourne for her first campaign for Madonna and her daughter Lola's Material Girl clothing line. Replacing the line's previous face, Taylor Momsen, Kelly posed in East Village drinking holes like Lit Lounge and Mars Bar, where the graffiti-covered walls really made the brightly patterned jumpsuits and white denim overalls pop. You can watch behind-the-scenes footage from the shoot ahead, and if you don't want to hear Kelly plug Macy's, you'll surely want to hear Lola just say something about something.