How Many Online Clothing Purchases Do You Return?


Having to return an online clothing purchase is the great disappointment in modern shopping. You fantasize about the item, forget about it till it arrives, feel thrilled when it shows up at your door, then try it on and realize you have to return it. On top of the disappointing way it puckers here or doesn't zip there, you have to return it in the mail, which is sometimes an expense and usually an annoyance, and even worse when you feel like a cow. But lots of us go through this: Between 15 and 40 percent of clothes purchased online don't fit or don't look right and are returned, according to IMRG, a membership community for online retailers.

Is it curtains for changing rooms? [Independent UK]