Katie Armour's lifestyle blog, the Neo-Traditionalist, was born out of less-than-favorable circumstances: After spending two years working for top design firms (Tucker & Marks in San Francisco and Shaun Jackson in New York), Armour gave up her job and moved to West Virginia to be with her now-husband, who was finishing up school there. "I didn't really know anyone, and I had no one to talk to about any of the design-related things I was passionate about," she said. "I had gone from my awesome job in New York, where I got to fly around in clients' jets to decorate their houses, to waiting tables in West Virginia." It was less than a year before the blog started getting attention from other décor websites, and when she and her husband moved back to the San Francisco Bay Area, where Armour is originally from, she decided to continue blogging full-time. Her work seems to be paying off: At the end of last year, she teamed up with a college friend of hers, Jane Lilly Warren (who formerly worked as a graphic designer for JPMorgan), to create an online lifestyle magazine called Matchbook. Matchbook's debut issue, which features interviews with the likes of WHIT designer Whitney Pozgay, makeup mogul Jemma Kidd, and journalist Rita Konig, came out this month, and Armour and Warren are almost finished with next month's installment. We grilled Armour about personal style, avoiding "the preppy magazine" label, and buying flowers at Trader Joe's.
What do you recommend for people who want to add nice, pretty touches to their lives but who don't have a lot of time or money?
I know it sounds cliché, but buy some fresh flowers at the supermarket! I buy my groceries at Trader Joe's, so I pick up fresh flowers there. They're inexpensive, and they make my living room look and smell so much better. Also, write that handwritten note when you can — because so few people do. It makes a bigger impact.
Most Viewed Stories
Looks Like Kate Middleton Is Enjoying the View in Canada
Trump Campaign Manager Accidentally Refers to His ‘Abuse’ of Women on Live TV
Finally Someone Called Donald Trump a Giant Baby and It Was Michelle Obama
22 Intimate Lost Photos of Marilyn Monroe
Prince Married to Commoner Still Too Good to Tweet
Democratic Women Senators Are Very Concerned About Donald Trump’s Weight
It’s Finally Possible to Understand What Happened to Amanda Knox
Kim Kardashian Assaulted by the Same Guy Who Grabbed Gigi Hadid
Ask a Boss: My Co-worker Wants Everyone to Call Her Boyfriend Her ‘Master’!
The Very Uncomfortable Experience of Rewatching Election in 2016
From Our Partners
powered by PubExchange
Latest News from The CutBrad Pitt Fights Back Against Angelina Jolie and Her Plot to ‘Destroy’ Him
The tabloids now insist Pitt is a really good dad.Completely Missing the Point, Newt Gingrich Says ‘You’re Not Supposed to Gain 60 Pounds’ While Miss Universe
Newt … thank you.Taylor Swift and Calvin Harris Have Been ‘Texting,’ Because Even Famous People Aren’t Above Trying to Be Friends With Their Exes
They’ve reportedly buried the hatchet.Teen Asking Self to Homecoming Is the New John Cusack Holding a Boom Box Over His Head
He said yes.Megyn Kelly Roasts Trump’s Campaign Manager for Claiming He Doesn’t Make Sexist Comments
“Kellyanne, this is an issue for him, is it not?”Is Your Hormonal Birth Control Making You Depressed?
A new study found a link between hormonal birth control and depression.Trump Campaign Has Sexist Plan to Fight Allegations of Sexism
Talking points say they should hammer Hillary for Bill’s sex scandals, though even Republicans think that’s a terrible idea.How a Belgian Fashion Upstart Learned to ‘Feel French’
How Y/Project’s Glenn Martens went from teen skate-park poser to the toast of Paris Fashion Week.A Woman in London Was Run Over by Men on a Moped for Ignoring Their Catcalls
She was walking home from a shopping center.Watch the Chloé Livestream
Previously, charges generally had to be filed within a 10-year window of the alleged crime.Brad Pitt Reportedly Takes Voluntary Drug Test, Is ‘Cooperating Fully’ With DCFS Investigation
After reportedly being accused of child abuse.Kate Hudson Would Like to Date Someone Who’s Funny, Hot, and — Oh Yeah, Looks Like Brad Pitt
She told Howard Stern about the qualities she’s looking for in a man.Kim Kardashian Assaulted by the Same Guy Who Grabbed Gigi Hadid
She reached out to French officials after he ran up and kissed her ass.Your Zits Are Actually Keeping You Young
New research suggest they are nature’s anti-ager.Rihanna’s Paris Fashion Week Show Involved a Lot More Purple Satin Than Anyone Was Expecting
Pastels were a major theme.Looks Like Kate Middleton Is Enjoying the View in Canada
It’s a beautiful country!College Student Printed Out Her Roommate’s Subtweets and Posted Them in the Dorm in Today’s Best College Drama
She printed out every subtweet and posted them on a bulletin board.The Y Is Back in YSL, But Not Much Else Is Yet
Anthony Vaccarello’s debut collection falls back on label classics. Plus: Young Parisian designers experiment.Prince Married to Commoner Still Too Good to Tweet
Their 'first tweet' was not impressive.