Critics' praise of Stefano Pilati's spring 2010 collection for Yves Saint Laurent could not quiet rumors that the house was actively looking to replace him as head designer. Chatter in this vein had been going around for months before that — and it's flared up again with the fall 2011 show season well under way. KenzoPR posted tweets yesterday morning that read:
Just heard BIG news about this being a certain designer at an established French house’s last season and being replaced by someone major!!
CEO has just left and now the designer replaced by someone who has moved away from design the last couple of yrs but stayed in fashion
Racked points out that the clues — French, established, departed CEO — match with Yves Saint Laurent, whose CEO, Valérie Hermann, is leaving to work for Reed Krakoff. KenzoPR has removed the tweets, which went up yesterday morning. The whole incident is probably better viewed as an example of the trouble some fashion labels are having figuring out what to tweet about, rather than a definitive sentence for Pilati. And what should they share with the world in those few characters? Information about themselves? Other labels? News — fashion and otherwise — in general? That the PR girl in charge of tweeting tripped on the subway and felt embarrassed — at least she had her Corn Flakes for breakfast after she ran out yesterday? Whatever they decide, they should realize something lots of people who create Internet content all day know: It doesn't matter if you take things down because people still know they were there.