So This 42-Year-Old Dallas Mother Saw a Gold Balmain Dress on the Runway — and She Just HAD to Have It!


People do buy the clothes we see on the runways, you know. And not just the woman who pops into Bergdorf for a new $5,000 blazer to replace the one she's worn for a few years. And not just the couture client, who personally attends the shows and places her (or her daughter's) order directly with the ateliers. But the woman somewhere between those two, who has enough money to use it as toilet paper, or to spend it on twelve gold toilets for her twelve bathrooms, who buys runway clothes ready-to-wear — not the stuff that is made for stores after the runway show, but the pieces that actually walk down the runway, which are usually then translated into things for stores. So who is she? She probably has a personal shopper — or two or three — may live somewhere like Dallas or Miami, and gets off on going to fancy events many nights of the week, for which she buys her own clothes.

Who Buys These Clothes? They Do [WSJ]