Here Is Urban Outfitters’ Bridal Line, Bhldn, Which Drops Next Week


Urban Outfitters' bridal collection, titled Bhldn, launches online this Valentine's Day, and its first freestanding store is expected to open by August. (It won't be sold at Urban Outfitters or Anthropologie stores.) According to Women’s Wear Daily, the line "is more likely to make a large, lopsided taffeta bow the focal point of a dress, give a wedding gown an unfinished hem or cover elaborate pearl-studded flowers with a sheer layer of tulle." From what we can discern from the Bhldn website, colored sequins will also be featured. Event dresses are priced from $200 to $600, while bridal gowns are $1,000 to $4,000. [WWD]