In the spirit of Kanye West's general ballerness, $5,000 in cash was dropped from the ceiling at last night's VMAN party inside the (still unfinished) Mondrian Soho Hotel while Rihanna's "Umbrella," remixed by A-Trak, played on the dance floor. Naturally, bloggers quickly fell to their hands and knees, stuffing their pockets with bills, while cover boy Kanye hardly seemed to notice. If he had looked a little more closely, he would have seen that another $5,000 in fake bills had his face on them. VMAN also put money in the party invitations and in some of the magazines strewn about the room.
"The theme of the issue is No Risk No Reward, and we take a great risk with every issue we continue to publish," said editor Elliott David. "Putting actual dollar bills in the issue is a reminder of the importance of print: the innovations and experimentations that can only exist in a physical object."
Julia Restoin-Roitfeld kept cool around the falling cash. "I'm 30 years old," she explained, when we asked if she's still modeling. "I had a good time. But it doesn't last forever, you know? As long as I'm demanded, I'll do it, but it's not my only job. I love being a creative director, and it's not about money. It's just what I like to do."
Asked about the Kanye Kash, David said: "We couldn’t shower people with solely fake money. That’s just a cruel anticlimax." He noted that guests were encouraged to drop some of the cash into heart-shaped donation boxes at the door, to benefit the charity God's Love We Deliver.
"We're not shameless hedonists," he said.