Video: Holographic Models and Lots of Leather At the New Improvd Store

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Designer and Atrium co-owner Valentino Vettori had a very big day today: He not only mounted a splashy presentation for his Fall 2011 Improvd collection, he also threw open the doors to the line's first store in the Meatpacking District, located in the former Helmut Lang space. The Cut stopped by for a chat with the designer and a look at the clothes. Watch the video for holographic models, lots of leather, and one very cute baby.