Christina Hendricks’s Ad Campaign for Vivienne Westwood Jewelry; Jay Manuel’s New Clothing Line

• Some images of Christina Hendricks's ad campaign for Vivienne Westwood jewelry are out. [Catwalk Queen]

• Lauren Santo Domingo's new e-commerce site, Moda Operandi, has made a number of key hires following its recent launch: Town & Country's Heather Bracher Severs has signed on as the new accessories and jewelry director, while Lexy Schmertz has been appointed chief marketing officer, and Matt Pavelle joins as chief technology officer. [Moda Operandi]

• Jay Manuel is launching a clothing line called Attitude. It’ll be sold exclusively in Canadian Sears stores. [Racked]

Gareth Pugh might entirely replace fashion shows with fashion films. [BoF]

America’s Next Top Model winner Ann Ward’s editorial in Italian Vogue is online. [ONTD]

• Actress Amber Heard will be the new face of Guess. [WWD]