Jessica Simpson’s Sportswear Line Launches This Fall, Stand-Alone Stores to Follow

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Photo: Kevin Winter/Getty Images

The Jessica Simpson brand, which began with a humble line of Steve Madden-esque shoes and then expanded to jeans, accessories, and coats, will blast stores with a full range of sportswear this fall that targets customers of all ages. "Moms and their daughters would be buying it at the same time," says Vince Camuto, who owns all the licenses for the label. He projects that they'll make $1 billion in retail sales by the end of 2012, which the Simpson family will get royalties from. And that's not the end of it: Camuto has visions of opening freestanding stores that will sell all of the above, plus bridalwear, fine jewelry, and home goods like plates and wastebaskets.

The Master Plan for Jessica Simpson Brand [WWD]
Related: The $1 Billion Girl [NYM]