Proenza Schouler's PS1 bag costs $1,995. Target's Mossimo messenger bag costs $34.99, and in addition to looking similar, it has the same "attitude" and "slouch," according to Proenza designer Lazaro Hernandez. "They got the weight really right," he admitted to the Times' Cathy Horyn.
Knockoffs happen all the time, but Proenza Schouler is particularly peeved about this one because they've partnered with Target on a lower-priced line (their 65-piece collaborative collection came out a few years ago, and Target reissued some of their looks just a few weeks ago for its Go International Designer Collective). Shirley Cook, Proenza Schouler's CEO, griped to the Times: “So our product is in Target right now, and then this bag comes out ... It’s just disappointing, especially from someone we worked with.”
When Horyn asked Target about this, she received a canned statement from company spokesperson Joshua Thomas: "It always has been and continues to be the policy of Target to respect the intellectual property rights of others.” So that's that, then. But is the girl who saves her pennies for a $2,000 bag really the same girl who would see a $35 bag made of fake leather and think, "Awesome! I'll just get that one instead!" and toss it in her shopping cart with her toilet paper and Cheerios?
Proenza Schouler Doesn’t Care for Target’s Messenger [On the Runway/NYT]