Women immensely distressed by vanity sizing — how a size four in one store might be a size eight in another and make you feel so fat — may stumble upon a new machine in their local malls to mitigate this issue. Some are installing MyBestFit's full-body scanners that measure things like thigh circumference and function like full-body airport scanners, and then give you a printout of what your size would be at various stores in the mall. But is this going a little overboard? Are women really too lazy and emotionally fragile to try on a couple of pairs of pants to get the best fit? Well, according to the Times, vanity sizing has become quite extreme.
Take a woman with a 27-inch waist. In Marc Jacobs’s high-end line, she is between an 8 and a 10. At Chico’s, she is a triple 0. And that does not consider whether the garment fits in the hips and bust.
You can imagine where this would be an issue, when a woman buys her Marc Jacobs shorts and then goes into Chico's for some palazzo pants and her Marc Jacobs size just falls right off her. But in all seriousness, seeing as how sizes mean nothing anyway, this is why if we opened a clothing store it would be called Size Two, and everything in there would be a size two, so no matter what you try on, you feel awesome about yourself! Of course this concept would be an utter failure once women realize there are better ways to value themselves than by the numbers on the labels inside their jeans. Now, how many decades away from that do you think we are?