Italian Vogue's website is much more than just Franca Sozzani's blog (which is nevertheless the site's most visited page, Sozzani says, getting between 1,000 and 3,000 hits a day). But Vogue.it also offers trend reports, couples horoscopes, and special pages for "Black" and "Curvy" readers. Why have those two types been set aside for their own separate sections?
Sozzani explained to WWD:
Some said it was becoming the ghetto of plus-sized, the ghetto of black, but it’s not true. These are very happy readers, happy that we are looking at them in different ways. In “Curvy,” they are superhappy with their sizes. We help them dress fashionably. We say: It’s pointless for you to buy leggings, take this because this will look good on you. We help them choose. We don’t talk about diets because they don’t want to be on a diet, but it’s not a ghetto. Why should these women slim down? Many of the women who have a few extra kilos are especially beautiful and also more feminine.
Assuming that "ghetto" is some sort of lost-in-translation expression, her explanation still doesn't account for why these two "body types" have been singled out. What about everyone who isn't black or curvy? Does Sozzani assume that the rest of those folks can just wear everything in Italian Vogue?
In any case, she's still continuing her crusade against blogs that promote anorexia:
We have a petition against pro-anorexia Web sites and blogs. I believe it’s fundamental. There are 300,000 of these sites globally and if you read them, you feel sick. If someone says it’s absurd and hypocritical that Vogue is against anorexia, I say, “Why?” They say models are thin, but I can’t change all the shows, the world, walk the streets saying you have to do this or that. I’m not the Eternal Judge. I do what I can do; others then do what they have to do. We have this damn Photoshop, where 14-year-old girls are polished, they take away the stomach, the sides and they all seem thinner. And why shouldn’t one have wrinkles? I don’t understand — there must be a moment when one has to have something.
But, the WWD reporter rightfully points out, doesn't Italian Vogue use Photoshop too?
We use it less and less, increasingly so — actually recently I am very much against it. But now it’s part of daily use and you can’t blame it.
Q&A: Franca Sozzani [WWD]