According to a recent study by retail consultant Envision Retail Ltd., customers who try on clothes in stores have a 67 percent chance of buying something, whereas those who don't have a mere 10 percent chance. This is partly due to the fact that people who don't try anything on just didn't like what they saw so weren't going to buy it anyway. But The Wall Street Journal notes that people don't try things on because dressing rooms are unpleasant. Therefore, stores are attempting to lure customers into spending more by turning their dressing rooms into more tempting places. The psychology is that if customers are relaxed and happy — instead of cranky that the door won't close all the way, or stressed that their boyfriends are impatiently waiting outside, or horrified by the dimples that they can suddenly see on their thighs — they'll be more likely to buy the clothes.
Most Viewed Stories
Ask Polly: How Am I Supposed to Make Friends in My Late 20s?
Zara Pulls Offensive T-shirt After Complaints
Playboy Figured Out How to Appeal to Women
5 Cool Ways to Upgrade Your Look This Fall
The 5 Chicest Places to Be on Labor Day Weekend
There’s a Severe Rosé Shortage in the Hamptons
Prince Harry Narrowly Avoids Lifetime of Loneliness
Beyond the Man-Braids: An Everything Guide to Loving Cary Fukunaga
Get Ouuuut: Donatella Versace Accepted the Ice Bucket Challenge
Scarlett Johansson Designed Unsightly, Well-meaning Shirts
From Our Partners
Rag & Bone’s Sweatpant Jeans–A Lazy Girl’s Dream Come True
J.Crew's Perpetual Markdowns Are Hurting Its Business
Brides Should Take A Cue From Lauren Conrad When It Comes To Bridesmaids Dresses
Kate Upton Was An Adorable 15-Year-Old
Latest News on The CutBrad Pitt and Angelina Jolie Got Married
The long engagement ends.Meet Ashley Weatherford, the Cut’s New Associate Beauty Editor
She has great skin and will share all of her skin-care secrets.Courtney Love Has Been Discussing Cheese for 25 Years
Dairy-themed chats since 1989.A Ladylike Pastel Tote Will Ease You Into Fall
Unusual.Vogue Italia Cover Is Chock-full of Supermodels
Now, this is a model cover!IMF Chief Christine Lagarde Demoted to IMF Vixen
By the Drudge Report.How to Make Your Foundation Last Forever
A little really does go a long way.Game of Thrones Meets Normcore in New Video
Grimes wears Adidas pool slides in her video for "Go."There’s a Severe Rosé Shortage in the Hamptons
Chic, pink, and hard to come by.Prince Harry Narrowly Avoids Lifetime of Loneliness
He has a new girlfriend. Her name is Camilla Thurlow.
It's now or never.Anna Wintour and Michael Jordan Were Happy Seatmates
The two sat together to watch mutual buddy Roger Federer play.Breezy Linens and Tevas at MoMA PS1’s Warm Up
Street-style highlights from the annual outdoor summer dance series.Ask Polly: How Am I Supposed to Make Friends in My Late 20s?
Aim low and open your heart.Band of Outsiders Canceled Its NYFW Presentation
It's decided to focus on its store opening.Playboy Figured Out How to Appeal to Women
Answer: Make fun of men.Meet the Teenage Sisters With an App to Prevent Police Brutality
Ima and Asha Christensen made really good use of their summer vacation.Get Ouuuut: Donatella Versace Accepted the Ice Bucket Challenge
With shirtless male models and Versace buckets.ABC Announced Next Season’s Bachelor
Curveball: He's white, wholesome, and a fan of hair gel.Jennifer Aniston Hates Your Line of Inquiry
Citing Steinem influence.
A jeweled slide that'll last.Pregnancy-Faking Panda Is a Role Model to Us All
If you're pregnant, you get treats.Lady Gaga Is Performing at Bazaar’s NYFW Party
Will her Koons orb be her plus-one?Zara Pulls Offensive T-shirt After Complaints
Critics said the shirt resembled a concentration-camp uniform.Natasha Lyonne and Fred Armisen: A Reasonable Coupling
Arm in arm at the Emmys, reportedly.Lady Gaga Wore a Baby Bonnet
And, surprise, no pants.The 5 Chicest Places to Be on Labor Day Weekend
If only you'd gotten your act together.Do We Really Need to Know About Miley’s Date’s Arrest Warrant?
Jesse Helt is really getting the celebrity treatment.Here’s the Right Way to Deal With Cat Calls
Courtesy of SNL's Sasheer Zamata.The New Instagram Feature That’s Made for Fashion Week
Hyperlapse is a time-lapse app that might as well be tailored to the runway.
Dietetic choices.Beyond the Man-Braids: An Everything Guide to Loving Cary Fukunaga
A strong contender for our new fake celebrity boyfriend.Scarlett Johansson Designed Unsightly, Well-meaning Shirts
For Planned Parenthood.The L.A.-Ification of Saint Laurent Is Complete
The company's opening a flagship in Los Angeles.Finally, Here Are the Dimensions of the Ideal Belly Button
Surgeons analyzed the navels of Playboy Playmates, for reasons unbeknownst.37 Photos of Women Voting to Celebrate the 19th Amendment’s Anniversary
August 26, 1920, and beyond!Nation’s Masculinity Intact Thanks to Coke for ‘Bros’
It's not diet.Kim and North Wore Matching Summer Whites
Timely.Charlize Theron Calls Her Closet ‘Narnia’
It contains wonders and a childlike spirit.Could Proenza Schouler Be the New LVMH Darling?
The luxury conglomerate is on a buying spree.
Shiny, but neutral.Man-Braids: The New Man-Bun?
The Cut discusses Cary Fukunaga's hair, and hotness.Seth Meyers Opens Emmys With Charming Slut Joke
“TV is always up.”
And we loved it.The Best, Worst, and Most Improved at the 2014 Emmys
Tulle, crystals, and a dress that resembles table linens.Sarah Silverman Whipped Out a Vape Pen on the Red Carpet
Showing off the hottest new accessory.15 Emmys Red-Carpet Gowns That Could Double As Wedding Dresses
So many ladies in white!See All of the Red-Carpet Looks From the 2014 Emmy Awards
Updated throughout the night.The Fug Girls Live-Blog the 2014 Emmys Carpet
Pull out that boxed wine.Don’t Let the Jocks Win, Chloë Sevigny
"It’s like a frat house everywhere."