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Why Use Models When You Can Use Sheep?

Wool sweater: model's own.

Sheep are shaping up to be this season's breakout animal, so it's only fitting that Pringle of Scotland, the original ovine-lover, has done away with sheep's accessory status altogether in a new ad campaign. Tilda Swinton will return to their ads this fall, but for now, photographer Andreas Hempel shoots our woolly friends posing majestically on the Scottish coast.

Pringle of Scotland Campaign by fischer Appelt furore [Design Scene]

Photo: Courtesy of Pringle of Scotland/Fischer Appelt Furore

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

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