Derek Lam’s Diffusion Line Is Named 10 Crosby, Inspired by Dree Hemingway

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Derek Lam. Photo: Dimitrios Kambouris/2011 Getty Images

Derek Lam shared some new details about his forthcoming diffusion line, which is named after the address of his office in Soho and will cater to women between 20 and 45, reports Women's Wear Daily. Senior designer Elizabeth Giardina describes the ideal 10 Crosby girl: "I like the idea of Dree Hemingway and Mariel Hemingway ... urban, but in a soft way." The line includes items like a boxy white wool coat, wide-leg pants, and a drapey jacket in a checked maroon pattern, according to WWD's abbreviated preview; they'll cost between $195 and $895 (so, still not exactly a steal), and are likely to be grouped with similarly-priced diffusion collections like Burberry Brit. The full collection will be shown in June and hit stores in November.

Derek Lam Launches 10 Crosby [WWD]