Gareth Pugh Has Made His Peace With Vanity Projects

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Gareth Pugh, fall 2011. Photo: Imaxtree

Gareth Pugh: "If you as a fashion designer, you do shows but you don’t sell, it kind of becomes a bit of a vanity project. You know that’s kind of how I started and that’s how I got going but kind of a more mature point of view it needs to obviously translate into things that sell and that’s a new challenge for me. The two need each other, business and creativity. It’s a weird mix but you need to have that balance, I think, now. Or I need to have that balance now, so I’ve made my peace with that." [Grazia]