J.Crew quietly included a photo in its May catalogue of one of its stylish employees with his stylish boyfriend. Under the headline "Happy Together. Our designer Somsack and his boyfriend, Micah," the couple stand at arm's length, grinning at the camera in their perfectly slouched, crispy J.Crew outfits. J.Crew declined to comment on the image, which has been heralded by LGBT advocacy groups, effectively demonstrating that it's not a publicity stunt but a smart and effortless way to sell clothing in the year 2011. ABC News has a thorough report on this image, which is sadly quite an unusual thing in American advertising.
More American companies recognize the consumer buying power of the lesbian, gay, bisexual community. According to a report in the online magazine Treasury and Risk, their spending will exceed $769 billion this year.
Now, J.Crew seems to have jumped on the bandwagon, according to advertising experts.
Oh, so American companies are figuring out that gay people — like plenty of straight people! — like to shop. Who would have thought?