Jane Pratt’s New Website Will Be Called xoJane.com

By
Photo: Andrew H. Walker/Getty Images

With her website set to launch next Monday, May 16, Jane Pratt changed its name from JanePratt.com to xoJane.com to sound "warmer" and closer to the "spirit of the site," according to a spokeswoman. She's also tapped Elle Girl editor-in-chief Christina Kelly and former Jane fashion editor Eric Nicholson as regular contributors. The site will launch with a full-time staff of three people: managing editor Emily McCombs, beauty editor Cat Marnell, and Pratt herself. [WWD]