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Justin Bieber on His New Fragrance: It’s ‘Another Way I Can Bring [My Fans] Closer to My World’

In the wake of his success with scented dog tags, Justin Bieber is launching a women's perfume titled "Someday," which comes in a rose-shaped bottle with detachable charms in the shape of keys and hearts (get it?!). Unlike the dog tags, which were billed as unisex and meant for people to “to stack, mix and match, trade and take the scent on the go,” this perfume is for young ladies to actually apply to their skin.

Explains Bieber:

Let’s be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world.

In keeping with the tastes of its target demographic, Bieber's scent will be "fruity," reports WWD. It'll come out in June in various sizes (for $35-$55) as well as a body lotion and, fittingly, a "hair mist."

Justin Bieber to Launch Women's Scent [WWD]
Related: Justin Bieber Threatens to Shave His Head in an Interview About His Forthcoming Scented Dog Tags

Photo: Mark Metcalfe/Getty Images

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.

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