In the wake of his success with scented dog tags, Justin Bieber is launching a women's perfume titled "Someday," which comes in a rose-shaped bottle with detachable charms in the shape of keys and hearts (get it?!). Unlike the dog tags, which were billed as unisex and meant for people to “to stack, mix and match, trade and take the scent on the go,” this perfume is for young ladies to actually apply to their skin.
Let’s be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world.
In keeping with the tastes of its target demographic, Bieber's scent will be "fruity," reports WWD. It'll come out in June in various sizes (for $35-$55) as well as a body lotion and, fittingly, a "hair mist."