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Lanvin to Launch ‘Superluxury’ Clothes for Children

Alber Elbaz.

Alber Elbaz joins Fendi, Gucci, and Stella McCartney in the expensive kids' clothes market: He'll show his first "superluxury" designs for children alongside the resort collection in June (presumably on a parade of very cute child models). No word yet on what the line will look like or cost, but rest assured it will be just as fancy as the women's ready-to-wear collection, according to Lanvin executive Thierry Andretta. “We really want to stay in the luxury world,” he said, adding that the fabrics will cost about ten times more than those normally used for children's clothing. Because washing applesauce dribbles out of your kid's sweater is a task best left to the dry cleaners, anyway.

The first collection will consist of 25 pieces for girls 4 to 10 years old, including dresses, T-shirts, coats, sweaters, and accessories. It'll be sold in Lanvin boutiques as well as select wholesale outlets starting in November. And lest you think that Elbaz is simply following all these other designers to the sandbox, know that Jeanne Lanvin, the fashion house's founder, used to make lots of mother-daughter outfits. Imagine, moms everywhere: You and your 6-year-old might soon be able to coordinate your Lanvin, just like the good ol' days.

Lanvin Set to Roll Out Kids' Line [WWD]

Photo: Samir Hussein/Getty Images

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.


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