In the fine tradition of HSN's celebrity "lifestyle brands," Queen Latifah's HSN collection, called Queen, will encompass a dizzying spectrum of products, including leggings, jeans, handbags, and clip-on hair extensions. It's also going to come in a wide range of sizes, although the term "plus-size" will not be used, per Queen Latifah's wishes.
She tells Women's Wear Daily:
“It is a word we need to bury at this point ... I wanted to make something size two and up,” she said. “The truth is, we all would like to wear the same clothes. We all want to wear beautiful, fly clothes no matter what size you are, and so for me it was important to match with a company that understood and respected that ideal.”
It’s one of the reasons she hadn’t tried her hand at designing clothes before. “I felt like larger girls were not respected, even though we are huge consumers,” Queen Latifah said. “I felt the marketplace didn’t respect us in the way it should. I was not going to step out with a clothing line that didn’t respect a fuller-figured woman or a curvaceous woman, and really all women.”
The line will debut on August 27; all apparel will be priced under $100, with leather outerwear and bags between $170-$300.