Study: Half of Women Are More Excited to Buy Jeans on Sale Than to Have Sex

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Sienna Miller. Photo: Weir Photos/Splash News

Justifying the core intent of her publication, People StyleWatch, editor Susan Kaufman presented the results of a study done by the magazine of 2,000 women ages 18 to 49 to gauge how celebrity style influences their own dressing habits. Three-quarters of women admitted to getting ideas of how to dress from celebrities, while two-thirds said they get ideas of how to dress from celebrities over runway models. Three-quarters of the women also said they would spend more for something if they see a celebrity wearing that item. This is especially true for jeans, since expensive jeans (say, $250) are never going to be as expensive as designer handbags (say, $1,400). "They will pay more for premium denim if they see a celebrity wearing it," Kaufman said. But the female psyche's connection to denim goes deeper than that, it seems:

“Some 48 percent of women said they are more excited getting jeans on sale than having sex,” she said.


Goes to show how much bad sex is out there.

People StyleWatch: The Celebrity Link [WWD]