The Limelight Marketplace Will Try to Stifle Its Unpopularity by Becoming One Big Department Store


About a year ago the Limelight Marketplace opened in the church on Sixth Avenue and 20th Street that used to be a nightclub. The stores inside sold things like nice candles, mirrored ottomans, skin-care products by brands you've never heard of, and expensive chocolate. Shoppers could take a break from browsing novelty couch pillows to eat gelato and peruse the fine cheese and olive oil selection. However, this marketplace concept isn't working, and Limelight owner Jack Menashe says he now plans to get rid of the foodstuffs and vendors altogether and turn the space into one big department store, simply called "Limelight."

Doing a Makeover in the 'Limelight' [WSJ]