Stevie Koerner sells silver pendants on Etsy, a line she calls "A World of Love." The pendants come in the shapes of states with little heart-shaped cutouts, and in her sales copy, she tells customers, "Wear your love." Her New York pendant is named "I heart New York." It's all kind of cute, right? But maybe too cute, because the pendants, bloggers and Koerner assert, caught the eye of Urban Outfitters, which now sells pendants in the shapes of states with little heart-shaped cutouts too. Their line is called "I Heart Destination Necklaces," and their sales copy reads, "Wear your locale love." Koerner says she was able to quit her full-time job, partly because of sales of her jewelry, and is vowing not to shop at any stores in the Urban Outfitters chain.
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