Cadbury's ads for its three new flavors of Bliss, one of their most delicious chocolate bars, came out last week with the tagline “Move over Naomi, there’s a new diva in town.” In not-at-all-shocking news, Naomi Campbell was not impressed, calling the ad hurtful and not funny. As she sees it, the ad is Cadbury's way of calling her a chocolate: "It’s upsetting to be described as chocolate, not just for me, but for all black women and black people," she said. Meanwhile, her mother told The Independent, "I'm deeply upset by this racist advert. Do these people think they can insult black people and we just take it? This is the 21st century, not the 1950s. Shame on Cadbury."
Despite Cadbury's somewhat lackluster initial insistence that the ad was intended to be lighthearted, the brand has now pulled the ad, and parent company Kraft Foods also issued a statement saying, "Cadbury takes its responsibility very seriously indeed and we would never produce any marketing activity we felt might cause offence to any section of society." Regardless, the British advocacy group Operation Black Vote has urged consumers to boycott Cadbury products (easier said than done; who can resist a Flake?), and has reportedly written to Al Sharpton, too, in an attempt to mobilize Stateside shoppers. Naomi is also now considering legal action against the company — and with her trademark supermodel figure to look after, it's unlikely she'd be swayed by any large gift boxes as a means of an apology.
So ... does this mean she'd be fine with being called a diva if not in the presence of an image of a chocolate bar?