The organization said in a statement, "Such alterations can contribute to unrealistic expectations of appropriate body image — especially among impressionable children and adolescents." The AMA is now urging ad agencies to work with "agencies devoted to child and adolescent health to develop guidelines for ads," according to the Daily News. Why does this have to be so complicated? Are advertisers so perplexed and helpless when it comes to taking pictures of women that they really need help from child-health agencies? It's simple, advertisers: Don't make women thinner in postproduction, and don't cast anorexic models. And modeling agencies, start signing meatier girls so we get used to seeing them, and seeing them as beautiful. How many people in the general public aren't sick of the stick figures and the cultural implications — "put the burger down, you fat woman!" — they create?