Best Bet: ‘They’re Real’ Mascara

When it comes to mascara, too many brands seem to follow a "bigger brush, better lashes" philosophy. More often, an oversize brush gives gloppy results. But Benefit's new "They're Real" mascara is worth trying — it trumps Maybelline's Falsies line, as well as pricier brands. The staggered bristles are stiffer than a typical wand, lengthening and separating lashes like an eyelash brush instead of mashing them together under the guise of "volume." The effect is rather glamorous, leaving lashes dark, feathery, and clump-free. (One note: watch the eye rubbing in summer heat; it's not waterproof.) The mascara is available in advance today only at Sephora Times Square; otherwise, you'll have to wait for it to hit shelves next month.

Benefit "They're Real" Mascara, $22 at Sephora Times Square and select locations nationwide today.