This afternoon Cadbury released another apology to Naomi Campbell and anyone else who may have taken offense to the brand's ad that allegedly compared the supermodel to a new chocolate bar. The statement suggests they're suitably chastened indeed:
Cadbury understands that our latest advertising campaign for Cadbury Dairy Milk Bliss caused upset to Naomi Campbell and her family. Cadbury takes its responsibility to consumers very seriously indeed and we would never deliberately produce any marketing material we felt might cause offence to any section of society. It was not our intention that this campaign should offend Naomi, her family or anybody else and we are sincerely sorry that it has done so.
The brand reiterated that they'd removed the ad from circulation and said they'd also reached out personally to Naomi and her legal team with an apology. Naomi is said to have accepted this "as a conclusion to [the] issue," which, dare we say, is not really diva-ish behavior at all.
Oh, except that Naomi also released a grandstanding statement of her own:
The advertisement was in poor taste on a number of levels, not least in the way they likened me to their chocolate bar. It is also a shame that it took so long for Cadbury to offer this apology.
She also suggested the brand incorporate a greater level of diversity at senior management levels to avoid causing offense in any similar vein in future. (Which, we must say, could well be apt advice for the modeling industry too.)