• Coco Rocha will not be retouched in her photographs for Jacobs’ fall 2011 campaign. [Modelinia via Oh-So-Coco]

• Kmart is trying to improve its fashion cred with a new ad campaign starring style bloggers and "real people." Its tagline: “Money can’t buy style." [WWD]

• Lauren Conrad is now contributing to Forbes's lifestyle section, where she'll talk about her clothing line, among other things. [Forbes via Racked]

• Former Neiman Marcus men's fashion director Nick Wooster is now the fashion adviser to Gilt Man. [WWD]

• Tucker Blair is collaborating with Opening Ceremony on a capsule collection of five preppy needlepoint belts. [WWD]

• Karlie Kloss is helping to host the "Shine Search" to help find new potential top models. [Modelinia]

• Katy Perry is wearing a bra shaped like Hershey’s kisses on the cover of Rolling Stone. [JustJared]

• Where Jason Wu’s owl theme comes from: “I was working with Art Director Patrick Li, as we were exploring potential shapes for the Jason Wu logo. The owl came from a spontaneous sketch trying to perfect the "o" letter in the logo. We thought it was sort of ironic that the owl also happens to echo 'Wu...Wuuu,' so we named her Miss Wu.” [StyleList]