Coco Rocha Takes a Stand Against Photoshop; Kmart Tries to Improve Its Fashion Cred

Coco Rocha will not be retouched in her photographs for Jacobs’ fall 2011 campaign. [Modelinia via Oh-So-Coco]

• Kmart is trying to improve its fashion cred with a new ad campaign starring style bloggers and "real people." Its tagline: “Money can’t buy style." [WWD]

• Lauren Conrad is now contributing to Forbes's lifestyle section, where she'll talk about her clothing line, among other things. [Forbes via Racked]

• Former Neiman Marcus men's fashion director Nick Wooster is now the fashion adviser to Gilt Man. [WWD]

• Where Jason Wu’s owl theme comes from: “I was working with Art Director Patrick Li, as we were exploring potential shapes for the Jason Wu logo. The owl came from a spontaneous sketch trying to perfect the "o" letter in the logo. We thought it was sort of ironic that the owl also happens to echo 'Wu...Wuuu,' so we named her Miss Wu.” [StyleList]