Helena Bonham Carter Is in the New Marc Jacobs Campaign

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Bonham Carter at the SAG awards, and in the fall Marc Jacobs campaign. Photo: Alberto E. Rodriguez/Getty Images; Juergen Teller for Marc Jacobs

Just as the New York Times comes out with a story about his diminishing relevance, Marc Jacobs's genius fall 2011 campaign comes out, starring Helena Bonham Carter. The 45-year-old actress who famously wore mismatched shoes to the Golden Globes, thereby doing that thing actresses get punished for doing on the red carpet — displaying personality — lies supine, her legs bent, wearing a pillbox hat and pink scallop-edged dress from the fall collection. Bonham Carter, a Vivienne Westwood patron, wore a Marc Jacobs resort dress to the SAG awards this year, foreshadowing this wonderful ad campaign.

Helena Bonham Carter models for Marc Jacobs [Telegraph UK]