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Lanvin’s CEO Will Not Deal With His E-mail Today

The CFDAs are over, Pippa is losing best-ass contests, and the fashion flock is off hiding from the city in beach mansions, yachts, houseboats, etc. And so, with slow season officially here, Reuters delivers this breaking news from the front lines of the FT Luxury Summit in Lausanne, Switzerland: "Thierry Andretta, chief executive of France's oldest fashion brand Lanvin, has found a radical remedy against the avalanche of emails he gets every day: he has declared Wednesday an email free day." This is an amazing idea; however, "there was not much enthusiasm internally" over adopting it as companywide policy.

There's not much enthusiasm externally in the luxury industry, either:

But other luxury executives, such as Jean-Claude Biver, chief executive of luxury watch brand Hublot, thought Andretta's idea was nice but unrealistic and impractical.

"The one who can allow himself not to read or answer emails during an entire day in a working week indulges in real luxury," Biver told Reuters in an interview at the summit.

But it's Lanvin — luxury is the point.

Lanvin chief declares email-free Wednesday [Retuers]

Photo: Joe Schildorn/

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.


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