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Target Taps Josie Natori to Beef Up Its Underwear Offerings

By , the Cut’s financial-advice columnist.  In addition to “My Two Cents,” she writes about work and parenting for the site. Previously, she was the senior features editor at Harper's Bazaar and a senior editor at the Cut. She was also the editorial director for MM.LaFleur. Her work has also been published in Glamour, Art in America, Politico, and other places.
Designer Josie Natori.
Designer Josie Natori. Photo: Jason Kempin/2009 Getty Images

Target has teamed up with a number of designers on ready-to-wear, home, and accessories lines, but Josie Natori is the first lingerie collaboration they’ve done. Fittingly, it’s Natori’s first collaboration with a mass merchant as well. Known for Asian-inspired underthings, including satiny kimonos and printed silk nighties, she’ll design a range of undies and loungewear to be released in two installments, the first one right before the holidays (a blockbuster season for gifts of that nature) and the second one on January 1 (for Valentine’s Day, supposedly). Prices for bras, panties, chemises, and other items will range from $9.99 to $34.99.

Josie Natori to Launch Target Line [WWD]

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Target Taps Josie Natori to Beef Up Its Underwear Offerings