Target Taps Josie Natori to Beef Up Its Underwear Offerings

Designer Josie Natori. Photo: Jason Kempin/2009 Getty Images

Target has teamed up with a number of designers on ready-to-wear, home, and accessories lines, but Josie Natori is the first lingerie collaboration they've done. Fittingly, it's Natori's first collaboration with a mass merchant as well. Known for Asian-inspired underthings, including satiny kimonos and printed silk nighties, she'll design a range of undies and loungewear to be released in two installments, the first one right before the holidays (a blockbuster season for gifts of that nature) and the second one on January 1 (for Valentine's Day, supposedly). Prices for bras, panties, chemises, and other items will range from $9.99 to $34.99.

Josie Natori to Launch Target Line [WWD]