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U.K. Authorities Determine the Cadbury Ad Referencing Naomi Campbell Is Not Racist

After Naomi Campbell scolded Cadbury for its chocolate-bar ad, saying that it offensively compared her to a chocolate bar, the U.K.'s Advertising Standards Authority has determined the ad is not racist. The organization is a bit of an odd one, regulating everything from dances in perfume ads that they think (but do not at all, let's be real) promote heroin use, to whether or not casting thin models for fashion ads — that new phenomenon — is irresponsible. After Campbell said, "It’s upsetting to be described as chocolate, not just for me, but for all black women and black people," and her mom called the ad "racist," Cadbury apologized and pulled the campaign, not that this stopped Campbell from scolding them further. Complaints were still filed with the ASA by four parties, including Operation Black Vote, which called the ad an "insult" to black women. The council has decided there are "no grounds for an investigation."

The Guardian reports:

[T]he ASA council said that the ad was "likely to be understood to refer to Naomi Campbell's reputation for 'diva-style' behaviour rather than her race".

"On this basis the council decided that the ad was unlikely to be seen as racist or to cause serious or widespread offence," the ASA added.

Whether or not this seemed beyond obvious to you from the beginning, things really can go either way with the ASA, so this clarification was certainly necessary. Especially since their ruling carries the risk of making Campbell mad at them, which must be a scary thing to chance.

Cadbury's Naomi Campbell ad not racist, rules watchdog [Guardian UK]

Photo: Cadbury

Copyright © 2013, New York Media LLC. All Rights Reserved. The Cut® are registered trademarks of New York Media LLC.

Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.


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