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Are Personal-Style Blogger Moms the New Stage Moms?

Meet 3-year-old Maple.

Taking pictures of oneself wearing outfits and posting them on the Internet is a downright pedestrian pastime for many fashion-inclined young adults idling away their last year of high school — where they just don't fit in — or college, hoping they can become the next Fashion Toast rather than enter the more regular workforce. As awareness of the personal-style blogger phenomenon — and Tavi — rises, the age of the Internet's hopeful new style-stars decreases. There's 11-year-old Milo Munshin, who runs (hopefully the "Purple" title does not draw any inspiration from the fashion nudie magazine Purple run by Olivier Zahm). There's also 3-year-old Maple, whose mom, Grace Damien, takes pictures of her to post on the blog, making readers wonder which came first, the baby name or the URL. In an age when so many parents would have anything up on the Internet rather than photos of their young kids, she enthuses on the site, "although i buy her clothes, she dresses herself." Ruth la Ferla, writing for the Times, wonders "where it all will end" for these children.

She writes:

Milo and Maple are not the first wee-fashion prodigies, nor will they likely be the last (think Tavi), to be coaxed — make that thrust — into the spotlight by a doting parent or scribe. “I hope you will take a look at the blog,” Ms. Damien wrote in an e-mail to The New York Times last month, sounding very like a stage mom on “Toddlers and Tiaras.”

“Any additional exposure is always good,” she wrote.

Damien was later very excited by her Times mention. That's her mention. One can't help but also suspect the fashion industry, which any casting agent can tell you likes 'em young anyway, is likely get into this wave of kiddie fashion plates with the launch of so many new high-end children's lines that will need faces and exposure. The only puzzling thing about this phenomena is that the stage moms who are "too cool" for pageants just hit on the personal-style blogging thing now.

Several Sizes Too Small [On the Runway/NYT]


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Copyright © 2013, New York Media LLC.
All Rights Reserved.

Copyright © 2013, New York Media LLC. All Rights Reserved.


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