The upcoming Project Runway knockoff series Fashion Star on NBC, hosted by Elle Macpherson, pits designers against each other in a contest to see who can design the best clothes for regular people. Forget about pushing fashion forward on a runway — this is about normal clothing that could go in your underwear drawer, or possibly even be sold at Macy's from within the confines of a plastic bag. Viewers can even vote online on the products they like and would potentially buy. Having casted John Varvatos, Nicole Richie, and Jessica Simpson as "celebrity mentors" (even though Varvatos is a designer in the true sense of the word, not just a name with a clothing line), producers recently hired some buyers to judge the competition. But this being reality television and, by definition, many other adjectives could describe it before "real," things aren't always what they seem.
Apparently two of the three buyers cast for the show aren't really buyers at all, WWD reveals. Take Nicole Christie from H&M:
Although holding a variety of positions ranging from manager to buyer at H&M through her 11-year career at the Swedish retailer, Christie’s spokeswoman duties make her the furthest from a true buyer in her current position as H&M’s communications director for North America.
And Terron E. Schaefer from Saks:
Schaefer, who was senior vice president of marketing at Warner Bros. prior to joining Saks, is now executive vice president and chief creative officer at the department store company.
There's also Caprice Willard, Macy's vice-president and regional planning manager for women’s apparel at Macy’s Southwest Region, who "is the only judge on the show whose post hues to the traditional definition of buyer." So NBC is merely upholding the great tradition of treating everyone on reality television like pieces of play-dough that producers can mold into whatever they feel like.
ALL FOR TV [WWD]