Halston Poached BCBG Max Azria’s President After All

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NEW YORK - SEPTEMBER 15:  Anita Jensen and BCBG president Ben Malka attend a dinner hosted by Max and Lubov Azria on September 15, 2009 in New York, New York.  (Photo by Craig Barritt/Getty Images for Max Azria)
Ben Malka. Photo: Craig Barritt/2009 Getty Images

Although Ben Malka initially denied rumors that he would take over at Halston following its sudden meltdown two weeks ago, he confirmed this morning that he had left BCBG Max Azria Group to do just that. Malka was the president of BCBG since 2001, and worked at the company for sixteen years, during which time he solidified BCBG's place in the contemporary womenswear market and helped secure BCBG's relationship with department stores like Bloomingdale's (surely by no coincidence, Bloomingdale's told WWD that they've just placed orders with Halston Heritage for the first time).

Halston Taps Ben Malka as Chairman, CEO [WWD]
Earlier: Halston Rumored to Be Poaching Staffers From Max Azria
Related: Confirmed: Harvey Weinstein and Marios Schwab Out at Halston