Ralph Lauren’s ‘Horsey’ Logos Are Unpopular With Street Gangs, Apparently

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PARIS, FRANCE - APRIL 27:  Designer Ralph Lauren arrives at the Vintage Cars Exhibition Launch - Gala Dinner at Musee Des Arts Decoratifs on April 27, 2011 in Paris, France.  (Photo by Francois Durand/Getty Images)
Ralph Lauren. Photo: Francois Durand/2011 Getty Images

Brooklyn-based street gang the Lo-Lifes (named after the second syllable of Polo) have worn Ralph Lauren clothes as a rule since the eighties. They're picky about it, though, says photographer Brayden Olson, who's documenting their preoccupation with fashion: "The newer Ralph Lauren clothes are mainly just the 'horsey' logos and most of these guys really despise that stuff," he said. "Anyone can get it in almost any store. It's not exclusive in any way." [Guardian]