Ads featuring Julia Roberts and Christy Turlington have been banned by the U.K.'s Advertising Standards Authority for being too airbrushed. Even though fine print at the bottom of the Maybelline campaign for their Eraser foundation states that the image is an "illustrated effect," the ASA argues that the picture is "misleading." Regarding the Julia Roberts ad, the ASA states:
On the basis of the evidence we had received we could not conclude that the ad image accurately illustrated what effect the product could achieve, and that the image had not been exaggerated by digital post production techniques.
Parliament member Jo Swinson is spearheading the ASA's efforts to crack down on excessive airbrushing, since she thinks it creates a false and unrealistic beauty ideal that makes women and girls feel bad about themselves. But regardless of whether these ads affect women's self-esteem, it's certainly true that neither Christy Turlington nor Julia Roberts look anything like this in real life (gorgeous as they are, obviously), and these images are the result of digital enhancement, not makeup. While depicting healthy, attainable ideals in advertising is a nice goal, aiming for truthful ads (i.e., ones that portray a product's actual results instead of Photoshopped ones) is also a worthy — not to mention very reasonable — objective.