Buried in Vogue's "Age" issue cover story about how Sarah Jessica Parker, 46, does it all is a sentence that announces that all that she now does includes one less thing.
When Sex and the City, to her own surprise, made her a fashion star, she launched her own design label and perfumes, as well as signing on to run the Halston Heritage label, a relationship that recently came to an end.
No formal announcement about Parker's departure from the label has been made, and Vogue, naturally, doesn't delve into it any further, going on to tell readers "she throws herself into dressing up with pleasure and thoughtfulness."
The sudden revelation is puzzling because the Vogue story must have been written around three months ago, so why no announcement from Halston? In April, WWD reported Halston was looking for a new funder after its investors, which include Harvey Weinstein and Hilco Consumer Capital, decided they didn't want to put any more money into it after four years of doing so. The source told the paper Halston "was definitely a viable business," but the sale might be tough because the board's structure and dynamic was "very complicated."
Parker had confessed, after she was hired as president of the lower-priced Halston Heritage line at the beginning of 2010, that she didn't really know what she was doing, had to learn a lot, and would always be an actress first and foremost. The woman who was helping her learn how to do the job, Bonnie Takhar, left the label before Parker had been on for a year.
It's possible Parker's presence at the label makes a sale more difficult. Perhaps potential new investors are more interested in having a seasoned designer at the head of the company than an actress, even if Vogue says she can and does do it all. Maybe the design talent and work experience has become more important to the label than SJP-related marketing opportunities. Then again, did Sex and the City 2 do the clothes any favors anyway? If they are looking for a designer, John Galliano needs a job. As do, probably, lots of designers who went to fashion school.